About SEO
Search Engine Optimization. It is the process of optimizing your website to rank higher in search engine results pages (SERPs) and improve its visibility. The ultimate goal of SEO is to increase organic (non-paid) traffic to a website, thereby improving its online brand awareness, and profitability. SEO involves various techniques and strategies, such as optimizing on-page elements (e.g., title tags, meta descriptions, header tags, image alt tags, etc.), creating high-quality and relevant content, building quality backlinks, improving website loading speed, and ensuring mobile-friendliness and accessibility. These tactics are aimed at making a website more attractive and user-friendly to both search engines and users. SEO is important because search engines like Google, Bing, and Yahoo are the primary means through which people discover and access online content. Therefore, appearing on the top pages of search results can significantly boost a website's visibility, credibility, and traffic. SEO is also a cost-effective way of driving high quality traffic to a website, as compared to paid advertising